After five years in marketing and web development as the Founder of Electro Curve Marketing Solutions, I jumped into the world of academia as an Asst. Professor in the Department of BBA at Don Bosco College. This transition sparked a deep, ongoing study of how management studies could be put to practice and innovative solutions could be found for businesses seeking the best outcomes. For the record, I received my Bachelor of Engineering (Info. Tech) from Mumbai University and Master of Business Administration from Goa University. An exchange semester at THI Ingolstadt, Germany and an Innovations Project with Nokia, Munich, Germany gave a new perspective to solving business problems.