AWeber – Email Marketing Software is a marketing tool that is really going guns blazing against MailChimp. This platform specializes into Emails only. It has simple to use features like a smart designer. Its an AI-powered email template designer that automatically creates amazing-looking branded emails in just seconds. This software can also be used to create easy to use landing pages.
Why E-Mail Marketing?
It doesn’t depend on what kind of organization you run. If you sell online your products and services, email marketing can help you connect and grow your audience at a fraction of the cost. It also helps to keep your customers engaged. Factually, Email Marketing is one of the most effective marketing channels that exist. A study suggests every $1 you invest can yield you a revenue of $44 each.
Email Marketing also allows you to build relationships and brand recognition. You can educate your email subscribers about your brand. Besides its easy to align your email content with social media using plugins. And with the right tools and support, you can achieve all this without any code. Use your website as a sales funnel to drive customers to your brand.
Try AWeber free for 30 days! – AWeber Communications
So What is AWeber?
A company founded in 1998, specializing into sales funnels using Email Marketing. Fast forward to 2020 they are a reputed Email Marketing giant giving some of the big names a run for their money. AWeber is an Email Automation software that allows you to capture and create email campaigns for you e commerce business. Email Newsletters can be designed and sent to your subscribers. They also allow automation via AutoResoponders for e commerce solutions. A comprehensive statistical analysis allows you to analyze you email marketing campaign’s success rates.
How Much Does It Cost?
The billing cycle for AWeber is either Monthly, Quarterly, or Yearly. Alternatively, they have simple slabs created to choose your required plan based on your payment cycles.
$ 19 / Month or $ 49 / Quarter or $ 194 / Year
$ 29 / Month or $ 79 / Quarter or $ 314 / Year
$ 49 / Month or $ 139 / Quarter or $ 554 / Year
5,001 – 10,000 Subscribers
$ 69 / Month or $ 199 / Quarter or $ 794 / Year
10,001 – 25,000 Subscribers
$ 149 / Month or $ 439 / Quarter or $ 1,754 / Year
This is only if you choose to cross the first FREE MONTH available as a FREE TRIAL
Features of AWeber Email Marketing Software
You don’t want to spend a lot of time creating emails. We get that. So we’ve made it easy to quickly create and send emails that get results.
Drag-and-Drop Email Builder
Want to add headlines, text, buttons, images or videos into your emails? Just drag them into your message and drop them where you want them. It’s that easy!
Beautiful Email Templates
With over 700 customization options, mobile responsive drag-and-drop email templates,your messages will look great every time, regardless of the device your subscribers use to open them.
Automated Emails
Delivering online training? Need to help customers learn your product or service? Want to convert more prospects to buyers with a drip campaign? Consider an automated email series. Create these emails once and schedule them to be delivered automatically at specific intervals. AWeber Email Marketing Software A tool saves you time and can be remarkably effective at driving sales. AWeber is the original email automation platform and continues to provide innovative automation capabilities to our customers.
Unlimited Image Storage
Yes, unlimited! Add as many photos as you want to your image gallery, and keep them on hand and ready for emails whenever you need them. Having images in your gallery help in adapting to the different ready made templates. You can customize these templates to add a touch of personalized emails.
RSS to Email
AWeber takes your blog RSS feed and converts your posts into email newsletters. Feed-in your RSS feed, let it know when you want to send your emails, and AWeber Email Marketing Software does the rest. AWeber has been helping businesses grow with email since 1998. And with one of the best deliverability rates in the industry, your customers get your messages where they need to be in the inbox.
Cons of AWeber Email Marketing Software
- You can’t include or exclude multiple segments at once when sending an e-newsletter.
- While the landing page builder is useful, it doesn’t provide A/B testing or a way to use Facebook pixels / Google Analytics cookies in a GDPR compliant way
- Some of the templates look a bit dated and need a revamp which the team is still working on.
- The RSS to email templates are poor and they can’t be edited using Aweber’s standard drag-and-drop email builder
Conclusion
While there are many Email Marketing Software in the market, AWeber Email Marketing Software is one the most competitive ones. The investment and automation features allow your email marketing to go on auto mode. If you are an E-Commerce provider it is best if you have an automated Email Campaign to increase retention and drive sales. The Email Marketing tool is best used to convert fence sitters as buyers and consumers of your product.
