Jack Daniel’s Virtual Tip aims to raise funds for the bartending and wait staff community who are out of work, and is live till 31st May, 2020.
The total number of Coronavirus cases in India has crossed the 90,000-mark. India witnessed the highest ever spike of 4987 COVID-19 cases in the last 24 hours, according to the Health Ministry data. Jack Daniels Virtual Tip Jar is an online crowdfunding tip-jar initiative. Primarily aimed at raising money for bartenders and wait staff community. This initiative is in association with Indian Flair Bartenders Association.
What is Lockdown 4.0
The third phase of the coronavirus lockdown will come to an end today (May 17). This phase of the lockdown witnessed considerable relaxations in measures with standalone stores lifting shutters, liquor shops opening up and 15 special passenger trains resuming service ever since the Railways suspended operations on March 25.
The fourth phase of the lockdown will commence from Monday and will last till May 31. Prime Minister Narendra Modi said that this phase of the lockdown will be very different in nature “with new rules”. Centre’s guidelines on lockdown 4.0 are likely to be announced today.
Read More: The Brand – The Branding – The Branded
Jack Daniel’s Virtual Tip
Brown-Forman is one of the largest American-owned spirits and wine companies. Selling its brands in more than 170 countries. One of its most iconic brands Jack Daniel’s India is powering a unique and massive crowd-funded campaign called Virtual Tip Jar .
Siddharth Wadia, General Manager – India, Middle East and North Africa, Brown-Forman Worldwide LLC said, “We are all facing a new reality these days, but if there is a bright side, it’s that people around the world are coming together, taking care of one another and doing all they can to support each other. Given the unprecedented situation, Jack Daniel’s stands committed towards extending support to one of the most important members of our community – the bartenders and the wait staff – who form the cornerstone of the Jack Daniel’s family. We urge people to come forward and support this initiative.”
Jack Daniel’s will provide financial support to build back this community. The bartenders and wait staff have been severely affected due to the Coronavirus (Covid-19) outbreak.
Bartenders Community
The Indian Flair Bartenders Association (IFBA) , a Government registered non-profit organization, which is an umbrella association for the bartending community. The origin of this remarkable organization dates back to 2019. A group of individuals with a common vision decided to have a round table to address the bar trade in India. They found ways to enhance this profession, add some flair & make bartending a “White Collar Job”. Their thoughts briefly sketched on a piece of paper became a blueprint of what is better known as “IFBA”.
Work Done So Far
The IFBA has set up an association website at http://indianflairbartendersassociation.com/ to help members reach to help via a ‘Click to Donate’ button and a call to help via a ‘Click for Help’ button. They have already resolved over 100+ cases of their community members with financial and non-financial help provided. The core team is working tirelessly to solve issues of its members.
The President of IFBA, Rohan Carvalho said, “IFBA India is committed to supporting individuals and families of hospitality professionals at this critical time in our country. As a non-profit organization, it was our duty to bridge the gap between them and our donors. On behalf of IFBA India, I would like to thank Jack Daniel’s and Brown-Forman for stepping up when it matters the most. This online initiative would help us make a huge difference to those in need and with this kind gesture it gives me and all of us at IFBA India a hope to succeed in the mission we have undertaken. I am humbled and would like to extend my gratitude for supporting this campaign.”
Jack Daniel’s Virtual Tip Jar Click Here to Donate to the Bartenders Community
